Bubble Shooters Network

By Boudewien Chalmers Hoynck van Papendrecht

Engage people with art in the real world via online communication.


Bubble Shooters Network stands for opening up our online bubbles to make relevant connections and create engaged communities. Using social media as a tool to broaden awareness and engagement around the arts.

Bubble Shooters Network is a social media strategy consultancy for the art world specialised in creating practical and no-nonsense strategies. From online positioning, tone of voice, content strategies, community building and everything you need to bring vision into practice. By the use of analysis, frameworks, years of experience in communications in the art world, applied psychology and teamwork within the network of specialists.

Bubble Shooters Network creates strategies that engage.

The company was founded in 2021 by Boudewien Chalmers Hoynck van Papendrecht (26), an applied psychologist and social media strategist. She has built the world’s most engaged museum community on social media for the Van Gogh Museum. A community with over 9,5 million followers over three channels Instagram, Facebook and Twitter. In her final year as a social media manager, she reached over 353 million social media users and engaged over 17,8 million times with the Van Gogh loving community. Now she works for the international art world with her company Bubble Shooters Network.

Taking assignments at the Stedelijk Museum Amsterdam, studio DRIFT, Reinwardt Academy, Cultuurmarketing and more.

Nominations and awards
  • Nominated Young Talent Award Cultuurmarketing (2019)
  • The Best Social Media award for innovation, Van Gogh Museum and team (2018)
  • Museumnext, Digital Marketing Summit (2021)
  • Dutch Media Week, Social Hour (2021)
  • Social Today, application of psychology on social media (2020)
  • Social Media Week Holland, application of psychology on social media (2019)
  • Guest lecturer on social media strategy. University of Applied Sciences Amsterdam, Digital Media Strategy (2021)
  • Guest lecturer on the application of psychology on social media. University of Applied Sciences Utrecht, Social Media Marketing (2020)
  • Guest lecturer for the course Online Tools. University of Applied Sciences Amsterdam, Applied Psychology (2018-2020)

Get in touch with Boudewien.



The Art Newspaper Interview BSN
The Art Newspaper

Going viral, the right way: what it’s like running the world’s best museum social media accounts during a pandemic.


In conversation with Boudewien Chalmers Hoynck van Papendrecht.

Showcase (TRT World)

Museums on Social Media.

Dutch Media Week

Chances on Social for artists and top athletes | Social Hour powered by RauwCC. In Dutch (English subs available).

“You know exactly what you do and if faced with a problem, you quickly and intelligently know how to solve it. Getting excellent results.”

Willem van Gogh

Van Gogh Museum

“She stands out in my mind: she’s innovative and most of all she knows how to think out of the box in order to touch people. She’s creative and knowledgeable. She’s an absolute expert in her field and – last but not least – fun to be with!”

Gideon Querido van Frank

Van Gogh Museum

“Boudewien is very strong in creating a strategy, bringing the strategy into practice, and managing a big team without an issue. Nothing will be forgotten, no deadline missed. But most of all: she is very pleasant to work with.”

Suus Krom

Van Gogh Museum