Bubble Shooters Network
Engaging communication for art, heritage and culture.
Bubble Shooters Network is a leading audience engagement agency that creates digital brand and communication strategies for the cultural sector.
We use digital platforms as a tool to make art relevant in daily life and establish a strong position for arts and culture in communities.
We create visibility and impact by:
- Audience-centric strategies that build the relevance of art for people.
- Designing sustainable strategies for long-term success in the cultural sector.
- Creating engaging content that brings out the authenticity of art, craftsmanship and their stories.
- Implementing accessible workflows for daily execution of tasks for artists and art professionals.
We are a team based in Amsterdam that works on international projects in the cultural sector. The company was founded in 2021 by Boudewien Chalmers Hoynck van Papendrecht since we have worked together with a broad range of clients from the Rijksmuseum and DRIFT to Cultural Emergency Response.
Museums
- Amsterdam Museum
- Buro Stedelijk
- H'ART Museum
- Museum Rembrandthuis
- Oude Kerk Amsterdam
- Rijksmuseum
- Stedelijk Museum Amsterdam
- The Museum of Contemporary Art, L.A.
Artists
Galleries
- BOOIJ-ARTS
- Carpenters Workshop Gallery
- Galerie Caroline O'Breen
- Enari Gallery
- Jaski Gallery
- Mia Karlova Galerie
- Rutger Brandt Gallery
NGOs
Events and fairs
- Festival Groeneveld
- Fotoclub des Vaderlands
- International Literature Festival Utrecht
- PAN Amsterdam
- Reinwardt Academy
- Sikkens Prize
Brands
- Workshop for Cultuurmarketing, social media advanced and beginning (2018 – 2024)
- Workshop for Node Center, Creating Social Media Content for the Arts (2022 - ongoing)
- Workshop social media for corporate collections for VBCN by Boudewien Chalmers Hoynck van Papendrecht and Lara Hoogzaad (2024)
- Guest speaker, the Arts and Finance Deloitte event, Rijksmuseum (2023)
- Guest lecture by Vanessa Esmaeili, 'How to promote and brand an exhibition'. University of Amsterdam, VOX-POP, Creative space of the Faculty of Humanities (2023)
- Guest curator for Instagram heritage panel, Amsterdam Applied University of the Arts, Reinwardt Academy (2022)
- Digital Marketing Summit, Museumnext (2021)
- Social Hour, Dutch Media Week (2021)
- Guest lecturer on social media strategy. University of Applied Sciences Amsterdam, Digital Media Strategy (2021)
- Social Today, application of psychology on social media (2020)
- Guest lecturer on the application of psychology on social media. University of Applied Sciences Utrecht, Social Media Marketing (2020)
- Social Media Week Holland, application of psychology on social media (2019)
- Guest lecturer for the course Online Tools. University of Applied Sciences Amsterdam, Applied Psychology (2018-2020)
- Cultuurmarketing: Omgaan met negatief online gedrag (November 2022)
- Discovered by Porsche: Boudewien verbindt kunst met kijker. (May 2022)
- Museumnext: How can the Arts #standwithurkraine on social media? (March 2022)
- Museumnext: In conversation with Boudewien Chalmers Hoynck van Papendrecht (November 2021)
- The Art Newspaper: Going viral, the right way: what it's like running the world's best museum social media accounts during a pandemic (April 2021)
- TRT World: Museums going viral (April 2021)
- Somention: Succesvol zijn op Instagram, zo doe je dat (February 2021)
- Kennis met Dennis: Psychologie toepassen op social media met Boudewien (March 2020)
- Het Nieuw Initiatief: Meer interacties op social media: leer van het Van Gogh Museum (February 2020)
- Franckwatching: Meer engagement op social media: dit kun je leren van het Van Gogh Museum (January 2020)
- Cultuurmarketing: Maak kennis met Boudewien Chalmers Hoynck van Papendrecht (May 2019)
- The Best Social Media award: Innovation, Van Gogh Museum and team (2018)
Team
Lara Hoogzaad, Creative Producer
Lara Hoogzaad (1997) is a communication and heritage specialist. Her strength lies in storytelling for the arts, creative writing, and social media management.
She makes sure the social platforms we manage run like clockwork, and continues to find new and engaging ways to create content about art. And that’s exactly what she wants: to make art accessible and enjoyable for everyone.
Boudewien Chalmers Hoynck van Papendrecht,
Founder
Boudewien Chalmers Hoynck van Papendrecht (1995) founded Bubble Shooters Network in 2021. She’s an applied psychologist and social media strategist. She has years of experience building global and engaged communities around art. She started her career at the Van Gogh Museum (2016-2021) and build a community for the museum that engaged 17.8 million times a year with content she developed.
Her minds is set on creating emotional connections with people, strategizing the narrative around art in a way that creates global communities and gets people to act.
Vanessa Esmaeili,
Brand & Content Creative
Vanessa Esmaeili (1997) is a branding specialist. Her strength lies in art direction, content production and graphics and video creations.
She knows the algorithms like no one else and makes sure we don’t miss a trend.
Creating content that evokes that ‘click and whirr’ reaction is what she loves doing.
Network
In the fall of 2023 we formed a partnership New York City-based writer, editor, and digital strategist Julia Fiore. This collaboration is driven by our shared vision to create connections between art and the public through compelling narratives. Together, we are exploring innovative ways to bring the unique perspectives of artists and the diversity of cultural expression to wider audiences. Our partnership allows us to harness our combined expertise to meet the evolving needs of the international cultural sector and redefine how art is communicated and experienced in the digital age.
