Projects

Queer Amsterdam, the Pink City

De Nieuwe Kerk

Strategic advisor for communication · Initiator of the Ambassador Programme

In the summer of 2026, during WorldPride, Queer Amsterdam, the Pink City opened: a major exhibition on the eventful and remarkable history of Amsterdam's LGBTQIA+ community. A cultural-historical story of love, exclusion, courage, struggle and freedom, told in a place that was once the stage for church doctrine and exclusion. Bubble Shooters Network is strategic advisor for the communication, and initiated the Ambassador Programme around the exhibition.

Chez Matisse

H'ART Museum

Content plan and TV and radio campaign

Chez Matisse brings masterpieces from the Centre Pompidou to Amsterdam. For this blockbuster exhibition, the assignment was clear: make sure people visit. Bubble Shooters Network developed the content plan and the TV and radio campaign around one question: what place does joy have in a world that seems to be creaking at every seam? The exhibition now welcomes around 1,000 visitors a day.

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Erwin Olaf

Estate, Foundation and Magazine

Strategic lead and team support

The retrospective Erwin Olaf – Freedom at the Stedelijk Museum Amsterdam and the launch of the Erwin Olaf Magazine created real momentum around the work of Erwin Olaf. Bubble Shooters Network supports the Estate and Foundation in using that momentum, by looking after the Instagram accounts, developing new formats and setting up the campaign for the Magazine.

DRIFT

Strategy and storytelling

How do you tell the story of DRIFT to an international audience? In 2022, in its first major commission, Bubble Shooters Network translated the studio's vision, reconnecting people with nature through technology, into a visual story online, and worked with the studio for nine months to plan, make and improve it. Instagram grew from 180,000 to 380,000 followers, and a new TikTok channel reached 1.2 million likes: a broader audience of future museum visitors, years before DRIFT Museum opened. The collaboration has continued ever since, including DRIFT Museum and other projects from the studio.

Cultural Emergency Response

Long-term partner in communication and strategy

Cultural Emergency Response protects heritage in crisis, as part of humanitarian aid. The collaboration started at the launch of the independent organisation at the Peace Palace in The Hague, in 2022. Since then, Bubble Shooters Network has worked with the team on projects of varying scope: navigating sensitive topics and urgent crises, and shaping communication strategies.

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AkzoNobel Art Foundation

Strategic advisor

Over thirty years, the AkzoNobel Art Foundation has built a colourful collection of more than 2,500 works. Bubble Shooters Network worked with the Foundation on its first large museum exhibition, at Kunstmuseum Den Haag, and has been its strategic advisor ever since, with strategies for more visitors to the Art Space and for an engaged international community, now more than 18,000 followers on Instagram.

Project overview

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