INTERACTION BETWEEN ART AND PEOPLE

is an audience engagement agency for the arts. By building bridges between people and art, we help Dutch and international museums, artists, galleries, art fairs, and non-profits transform passive encounters into meaningful dialogue with art, heritage, and culture.

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What we do

Using psychology, storytelling, and data, we create strategies, content, and tools that grow visibility and community. Bringing art and culture closer to daily life.

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Who we work with

From major institutions to independent studios, our projects range from exhibition campaigns to fundraising, content strategy to community activation. We open up bubbles and create emotional experiences that resonate, connect, and last.

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How we create impact

01 We implement an audience-centric approach to enhance the relevance of art for people
02 We design sustainable, and relevant strategies for long-term success
03 We create engaging content that brings out the authenticity of art, craftsmanship and their story
04 We streamline day-to-day branding and communications workflows for artists and art professionals