Contact Us
Home / Portfolio / Museums

SOCIAL MEDIA FOR MUSEUMS

At Bubble Shooters Network, we help museums connect their collections, exhibitions and stories to a wider audience. From strategic consultancy to content creation and full social media management, we know how to translate the core message of a museum and its programme into engaging, platform-specific communication. Whether it is about showcasing hidden gems from the permanent collection, creating buzz around a major exhibition, or building year-round engagement, we specialise in social media for museums and cultural institutions.

Curious how we can help your museum strengthen its presence online? Let’s connect.

H’ART Museum ‘Kandinsky’ (© 2024 Tomek Dersu Aaron)

Why we work with museums and boost their social media presence

We believe that art should be as accessible as possible, and social media offers a powerful way to connect people from all over the world with your collection. At Bubble Shooters Network, we help museums use social media not just for visibility, but for community, storytelling and long-term museum engagement. With our experience in museum marketing, we know how to translate the depth of exhibitions and collections into content that resonates across platforms.

How we collaborate with museums

Always-on strategy

We develop sustainable always-on social media strategies for museums that build lasting connections with audiences. Through clear formats, consistent planning and community-focused storytelling, we help keep your museum visible and relevant for years to come.

Exhibition campaigns

Our experience in museum marketing helps to create online buzz for your exhibition. We create social media campaigns for exhibitions that spark attention and drive visitor engagement. Combining strategic planning, content creation and targeted publishing, we ensure your exhibitions reach the right audience at the right time.

Interim social media management

We offer interim social media management to support museums during peak moments or transitional periods. Whether covering an specific exhibition or bridging a staffing gap, we step in with a structured, brand-aligned approach to keep your museum’s social media active and engaging.

Our experience with the Dutch
and international museum sector

From Dutch major institutions like the Rijksmuseum to international institutions such as MOCA LA, we support a wide range of teams with social media strategy, content creation and community engagement. Our work is always tailored to the museum’s mission, audience and resources, with a focus on engagement, (visual) storytelling and sustainable growth. Whether for a permanent collection or a temporary exhibition, we understand how to translate the museum experience into meaningful digital communication.

Bubble Shooters in action

  • Rijksmuseum

  • Stedelijk Museum Amsterdam

  • MOCA LA

  • For the Rijksmuseum, we supported the in-house team with content creation and community engagement. We developed new content formats, wrote copy and created video content. While working with their extensive permanent collection, we curated a balanced selection of artworks to promote, from public favourites to lesser-known stories that deserved a moment in the spotlight.

  • For Stedelijk Museum Amsterdam, we conducted research on audience behaviour and social media use, focusing on how to engage more immersive-oriented visitors. The project combined digital strategy with on-site interventions, including new visitor routes and a guided tour concept, connecting digital and physical storytelling.

  • For MOCA LA, we developed a refreshed social media approach to better reach younger and broader audiences. We created the social media strategy and produced content that focused on emotional storytelling, optimised the platform use, and introduced new content series to strengthen MOCA’s identity as a vibrant hub for contemporary culture.

What we do for others in the art world

Next to working for museums, we also work with
many different kinds of organisations in the cultural sector.